Tag: Google Ads

Top 7 Mistakes Businesses Make When Running Google Ads

Google Ads can be a game-changer, but for many businesses, it feels like a money pit. The truth is, while the platform is incredibly powerful, it’s also easy to get wrong. You can be spending hundreds or even thousands of dollars without seeing a single sale or qualified lead. The difference between success and failure […]

The Most Common Mistakes When Running Google Ads

Google Ads can scale profitably, but only when your structure, targeting, tracking, and landing experience are aligned. Use the mistake-and-fix framework below to audit your account and prioritize the biggest wins first. Mistake #1: No Clear Conversion Tracking Symptom: Optimizing to clicks or sessions instead of leads or revenue. Why it hurts: The algorithm cannot […]