The Custom Web Design – Standard Package is built for growing businesses that need a scalable, lead-ready website with stronger SEO foundations, richer content layouts, and deeper integrations. It goes beyond a simple brochure site by combining modern UX, performance best practices, and conversion-focused structures to help you acquire and nurture customers.
You receive up to 10 custom pages crafted with a component-based system (hero, feature grids, FAQs, testimonials, pricing tables, contact CTAs) so new sections can be added quickly without breaking the design. We implement advanced on-page SEO, structured data, and internal linking plans to increase discoverability. Forms connect to your CRM or email platform, while analytics and pixels ensure every key action is measured.
Scope & Pages
- Up to 10 unique pages (e.g., Home, About, Services overview + detail pages, Portfolio/Case Studies, Blog, Resources, Contact)
- Dedicated landing page template for campaigns (with variant blocks for A/B testing)
- Custom 404 and thank-you pages with tracking hooks
UX & Visual System
- Brand-aligned design system: typography scale, color tokens, spacing rules, button and card components
- Conversion-first sections: social proof, trust badges, process timeline, comparison blocks, sticky CTAs
- Accessibility-aware choices (contrast, focus states, keyboard navigation, descriptive labels)
- Responsive layouts validated across common mobile/tablet/desktop breakpoints
CMS, Content & Publishing
- Setup on WordPress (block editor) with custom reusable blocks for faster future edits
- 1× structured content upload (client-provided copy/images for up to 10 pages)
- Editorial formatting guidelines and content style notes for your team
- Blog architecture (categories, tags, list and single templates) ready for content marketing
Integrations & Data
- Lead forms connected to CRM or email tools (HubSpot, Mailchimp, Brevo, or similar)
- Google Analytics 4 + basic events (form submit, CTA click, phone/email click)
- Meta Pixel / TikTok / LinkedIn Insight Tag on request
- Google Search Console connection and sitemap submission
Performance & Technical SEO
- Core Web Vitals-minded build (optimized images, lazy loading, minified assets, caching)
- Advanced on-page SEO (semantic headings, internal link map, canonical tags, clean URLs)
- Open Graph & Twitter Cards; XML sitemap and robots.txt configuration
- Schema markup where applicable (Organization, Website, Breadcrumb, Article, Product/Service)
Security, Compliance & Reliability
- SSL enforcement, security plugin (WAF, login hardening), reCAPTCHA or honeypot on forms
- Backup schedule configuration and update policy at handover
- Cookie notice and privacy disclosures; guidance for GDPR/KVKK wording (client provides legal copy)
Quality Assurance
- Cross-browser checks (latest Chrome, Safari, Firefox, Edge)
- Device tests for common viewport sizes
- Broken link scan and Lighthouse review on core templates
Revisions, Training & Handover
- Two design/content revision rounds within scope
- Admin handover plus a quick editor walkthrough (recording or written guide)
- Launch checklist and post-launch health check
Delivery Timeline
- Design mockups within 7 business days after briefing and asset delivery
- Full site launch in 15–20 business days, subject to timely feedback
What’s Included
- Custom design and build for up to 10 pages with reusable blocks
- Advanced on-page SEO and structured data
- CRM/email integration, analytics, and pixels
- Security, performance tuning, backups, and Search Console setup
Optional Add-ons (on request)
- Additional pages or multi-language setup (WPML/Polylang)
- Copywriting and stock image curation
- Advanced animations/micro-interactions or custom iconography/illustrations
- Hosting migration, CDN, uptime monitoring, staging environment
Client Deliverables Needed
- Logo, brand guidelines (if any), preferred references
- Approved copy and images (or request copywriting add-on)
- Access to domain/hosting, analytics, and marketing tools for integrations
