Build a 30-Day Social Content Calendar That Actually Converts
A monthly calendar provides structure without killing creativity. The goal is not just posting regularly but engineering consistent demand capture: educating, proving credibility, and directing traffic to offers and forms. Use this framework to plan one high-leverage month.
Step 1: Define Objectives and Constraints
- Primary objective: Leads, demo bookings, or trial signups—pick one.
- North-star metrics: Saves, CTR, form conversions, and cost per lead if boosting.
- Constraints: Available creators, editing capacity, and ad budget for amplification.
Step 2: Establish Content Pillars (3–5)
- Education: How-tos, checklists, frameworks.
- Proof: Case studies, before/after, testimonials.
- Product/Service: Feature walkthroughs, live demos, FAQs.
- Brand: Mission, culture, behind-the-scenes.
- Offer: Lead magnets, webinars, calculators.
Step 3: Cadence and Format Mix
- Cadence: 4–5 posts per week per channel; keep weekends lighter unless your audience is active.
- Format mix: 40% video (reels/shorts), 40% carousels, 20% static.
- CTA bias: 60% value, 30% proof, 10% direct offer.
Step 4: The 30-Day Template
- Mondays: Educational carousel (framework or checklist).
- Tuesdays: Short video with a strong hook and on-screen captions.
- Wednesdays: Case study slide—problem → action → result.
- Thursdays: Product mini-demo or screen recording.
- Fridays: Offer post (webinar, guide) with tracking link.
Step 5: Production & Review Workflow
- Batch scripts and designs weekly; create an asset library and hook bank.
- Schedule drafts, then legal/brand review within 24 hours.
- Pin top performers; archive the bottom 20% monthly.
Step 6: Measurement & Iteration
- Content: Hook retention (first 3–5 seconds), average watch time, saves.
- Traffic: UTM CTR and engaged sessions from each post.
- Leads: Form submits, booked meetings, CPL/CPA by creative.